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Reality Absorption Field: Sizing up the iPad mini
Welcome to Reality Absorption Field, a new bimonthly column where veteran industry analyst and occasional TUAW TalkCast contributor Ross Rubin will discuss industry developments and how they relate to...
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Reality Absorption Field: A slow rise to the Surface
After all the teasing and secrecy and controversy around its launch, the recent announcement by Steve Ballmer that Surface with Windows RT (the only chip-defined flavor of Microsoft's debut branded...
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Reality Absorption Field: Navigating the return of Google Maps
When Apple's exiting iOS software chief forestalled the continuation of Google Maps as the default iOS location source in favor of the long-in-development Apple Maps, the crowd responded with its...
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Reality Absorption Field: The one-two punch (minus the two)
When Microsoft talks about getting into devices so that it can integrate hardware and software in a way that HP, Dell, Acer and others don't or can't, one does not have to ponder long which competitor...
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Reality Absorption Field: Apple's wireless way
While it was announced amidst the October departure of Scott Forstall, the news that Bob Mansfield would un-retire to oversee all of the company's semiconductor and wireless work didn't get as much...
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Reality Absorption Field: Peering into the crystal apple
photo by carl.lacey2 | flickr Should auld iQuaintance be forgot and never brought to mind? Last year was a landmark year for Apple that saw significant leadership changes. Tim Cook has committed to...
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Reality Absorption Field: What happens in Vegas
A few years ago, a senior Apple executive was once told that, even though Apple did not exhibit at the annual Las Vegas spectacle that is the International Consumer Electronics Show, its presence...
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Reality Absorption Field: Forms without Apple function
The last Reality Absorption Field discussed how CES is relevant to Apple -- mostly through major standards milestones -- even though the company doesn't attend the annual confabulation. But CES can...
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Reality Absorption Field: The Mac clone that wasn't
One could say that the Apple of the Michael Spindler era was like today's Apple in name only. However, even that is not quite true. (Apple dropped the "Computer" from its name just over six years...
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Reality Absorption Field: Apple's best product revision
Have you heard the news? There's this pretty successful Apple product -- starts with an "iP," ends with a "d" and has a vowel in the middle. And its average prices have dropped. Apple is (cue ominous...
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Reality Absorption Field: Making the top choice
Among Apple competitors, it's become fashionable to pay the company a backhanded compliment regarding iOS. Yes, the patter typically goes, Apple created a breakthrough platform back in 2007. However,...
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Reality Absorption Field: Backups Capsule
Despite the great success and momentum of the iPad, the iPhone is still probably Apple's product that continues to receive the most attention by the broadest number of consumers as well as by...
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Reality Absorption Field: iPod's trail of tears, part 1
The recent celebration of iTunes tenth anniversary provided an opportunity to remember that it debuted before the iPod and was initially positioned as a way to get Macs to play well with the CD...
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Reality Absorption Field: iPod's trail of tears, part 2
The last Reality Absorption Field discussed how most of the big names in the PC industry tried to take on the iPod and the fates of their eventual efforts. This week's column will look at PC...
View ArticleReality Absorption Field: iPod's trail of tears pt. 3
The last Reality Absorption Field discussed how pioneers in the PC peripherals market laid claim to the iPod throne as well as two consumer electronics giants in Sony and Samsung. This week's column...
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Reality Absorption Field: The Untouchables
At WWDC the announcement of OS X Mavericks, plus the release of the new Intel Haswell-based Macs on which it will eventually run, reaffirmed Apple's direction to keep touch with the province of iOS...
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Reality Absorption Field: To the third screen
What screens will Apple next attack? There's certainly been much hearsay and rationale for the company entering the smartwatch market. While its WWDC announcements were inconclusive as to Apple's move...
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Reality Absorption Field: Apple's cloud comeback
Look closely at the moves of the three main consumer operating system vendors. Each has become infatuated toward expanding into a new area from its strength among the landscape of hardware, software...
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Reality Absorption Field: From Passé to Pastels
If tradition and reported rumors prevail, September will likely mark the debut of iOS 7, which Apple characterizes as the biggest revision to its mobile operating system since the its debut. It...
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Reality Absorption Field: Apple Shrugged
Like other public companies, Apple is judged by financial analysts on its ability to maintain and improve unit volumes and revenues, market share and margins. But since it would be difficult for Apple...
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